Mid-May 2022, IFFA in Frankfurt and high hopes: IFFA has always been a strong trade fair for us. It is regarded as the meeting place for the international meat industry, and from this year alternative proteins were also included in the trade fair portfolio. Sören Pieper, Export Sales Manager, says: "Our trade fair team was unanimous: unfortunately, IFFA 2022 fell short of our rather high expectations. Other exhibitors also confirmed this impression." Compared to previous trade fairs, there were fewer visitors, he says. "Above all, the internationality of the trade fair visitors has not yet reached the previous level." The trade fair company emphasizes the emotional character of the trade fair - especially the joy of reunion. The current figures - approx. 49,000 trade fair visitors (2019: approx. 67,000) and 860 exhibitors (2019: 1039) - illustrate the impression made by the trade fair. "Nevertheless," says Sören Pieper, "our post-fair evaluation will show whether a better picture can perhaps emerge after all."
